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September Feedback Forum: Louis Difo and Paradox Optimization Technologies

Monday, September 24, 2007 from 7:00 PM to 9:00 PM (ET)

New York, NY

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Cooler nights, a warmer IPO market, time for another feedback forum! Okay, that didn't make much sense, but getting together with a group of like-minded entrepreneurs to hash out interesting problems in the startup space does, so I hope you'll join us. We're meeting in midtown Manhattan on Monday, September 24th from 7-9PM. Our special guest this month is Louis Difo of Paradox Optimization Technologies. Paradox has built process optimization software based on proprietary algorithms for the manufacturing industry, and is looking to apply their technology to an interesting problem in the online world: keyword optimization for online search advertising. They are looking for ideas on: - How to deploy worldwide online in the most secure environment so that major companies will feel fully comfortable with the security of their data. - Building a reliable, responsive and cost effective customer service infrastructure - Media/Advertising and Internet Media applications of the Paradox Optimization engine - Contacts and introductions at Yahoo, Google and other media companies - Contacts in manufacturing (plastics injection and blow molding, and other manufacturing), life sciences companies and potential financial and strategic partners to support major sales and marketing thrust. We're meeting this month in the offices of Right Media. Please RSVP with your full name for lobby security, and please bring $5 to cover beer & pizza. Address: Right Media 2 Park Ave (32nd St) Floor 4 New York, NY 10016 Nearest subway stop: 33/32nd St on the 6, one stop south of Grand Central. Easy walk from 34th on the B,D,F,V,N,R,Q,W as well. I hope you'll join us for a stimulating conversation about advertising, technology and the opportunities for innovation. See you on the 24th! Jonah Keegan m:347-813-0927 Paradox Optimization Technologies Background Information Paradox Optimization Technologies is deploying a market ready Optimization Platform/Engine with multiple vertical applications in large potential market segments: manufacturing, advertising/media, life sciences and, financial services. The manufacturing vertical application, called Paradox Manufacturing Wizard, can be customized for specific industry segments. For instance, an injection and blow molding module for the plastics industry (a $345 billion market) is completed and being used successful by companies. Companies, including the subsidiary of a $900 million dollars a year pharmaceutical company, are achieving up 20% productivity increase/cycle time reduction, which is very significant in manufacturing. For more information, visit www.stage.paradox-software.com Media/Advertising/Internet Applications In media/advertising, internet search advertising is very lucrative but very competitive. Google, Yahoo.etc.. and advertising agencies and their clients are seeking cost effective ways to optimize their ad campaign process by designing and testing “in vitro” various variables/alternatives ad campaigns and only spending money to test market the most promising ones. The Paradox Optimization Engine can be customized to provide the flexibility to optimize search advertising and other ad campaigns/media processes. Paradox Optimization Technologies has designed a breakthrough Optimization Engine, with the Paradox Optimization Design (POD) embedded, that can optimize up to 11 variables simultaneously rather that comparing and testing two variables at a time. The end result is finding the optimized set points, “ the sweet spot”, not only for each variable individually for the system as a whole, leading to significant productivity/efficiency/quality gains and cost savings. Co-Founders of Paradox Optimization Technologies The two Co-Founders are Roland Nelson and Louis Difo. Mr. Nelson is a Professional Engineer with software development and extensive manufacturing experience. He is the original software architect of Paradox. Louis Difo ‘73 is a magna cum laude Engineering graduate from Princeton University. Louis is a former senior executive of Chase Manhattan Bank ( JP Morgan Chase) with corporate, institutional, international finance, strategy and business development experience, including P&L responsibility. As Vice President for Strategy and Marketing, he helped build and implement strategies for a nationwide business that went from $300 million to $2 billion in three years. Louis is the architect of business strategy and of the EBITDA productivity/efficiency/ quality multiplier concept for the Paradox Optimization Technologies.

When & Where



Right Media
2 Park Ave (32nd & 33rd)
Floor 4
New York, NY 10016

Monday, September 24, 2007 from 7:00 PM to 9:00 PM (ET)


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NYCE exists to give motivated entrepreneurs at all stages of their careers the opportunity to network, share resources and offer assistance to one another. We currently have about 105 members, with many who are involved in tech or Internet ventures. We meet on the last Monday of each month to socialize, network and examine a specific issue presented by an NYC entrepreneur. If you'd like to join, or if your startup is facing an operational issue that might benefit from feedback from our group, please contact Jonah at denshi at gmail dot com.